As the professional services companies continue to place higher emphasis on their marketing effort, they’re looking outward for the expertise in various disciplines that will make up the modern marketing strategy. With a lot of options to consider, it is becoming very tough for the companies to distinguish between ones selling hot air & marketing partners who may truly help the company to grow.
Is hiring various vendors better or full-service company is your way to go? Do you need hire the marketing consultant or marketing company? What if your company does not have the full-time staff? With time, we have noted a few characteristics that the clients & prospects search for in the marketing partner to improve their website laten maken.
Transparency over each dimension of partnership
While it comes about hiring the marketing company, what does the transparency mean? Consider following dimensions of the marketing partnership:
A good marketing company will consider your involvement as the long-term partnership. And in partnerships, there’re tasks for every side. Understanding stakeholders that have to get involved at each level, amount of effort that they may want to dedicate, and projected timeline with the meeting dates & level of participation needed can go a very long way in creating the successful results for both the parties.
Flexibility in Buying Services: Do other agencies you are considering provide alternative models? There’re times when the fixed fees make any sense & times when the retainer model is no-brainer. Benefits of the contract arrangement should be highly beneficial to both the parties. Same goes when the payments are done for the services rendered. While having the contract conversations with the potential marketing company, are you exploring the equal monthly payments and milestone payments and what about making payment with the credit cards?
One more aspect that you need to consider is if your company will benefit from the cost savings when signing up for the packaged, bundled, and subscription engagement. We know that, in the professional services, having the “benched” staff is not profitable. The packaged approach is win-win situation for both the parties—hiring company will save some amount and provider firm will ensure the billable staff.
